From Georgia to London, Nina Dzhokhadze and Natia Chkhartishvili share more than a friendship. With European roots and a background in fashion and luxury jewellery, the duo founded NeverNoT in 2018, bringing together their love for travel, art, music and everything that inspires them along the way.
Driven by a shared creative vision and a love for colour, Nina leads sales and press while Natia shapes the brand’s visual world through styling, content and creative direction. Together, they continue to evolve NeverNoT with the same energy, curiosity and belief that started it all: never not love what you do.
NeverNoT brings a playful perspective to the world of fine jewellery, combining exceptional craftsmanship with a contemporary approach to design. Rooted in the belief that precious pieces should be enjoyed every day, the brand embraces an “always on” philosophy that celebrates individuality, creativity and the spontaneity of everyday life.
From sculptural silhouettes to colourful gemstone combinations and unexpected details, each collection reflects NeverNoT’s distinctive design language. Transforming familiar objects and symbols, from suitcases and boomboxes to the iconic eye motif, into precious wearable creations, the designs combine 14- and 18-karat gold with exceptional gemstones, including diamonds, sapphires and rare Paraíba tourmalines. Each piece brings together playful creativity and refined craftsmanship, designed to be worn and enjoyed beyond special occasions.
NeverNoT has received international recognition, with its designs featured in leading publications including British Vogue, Vogue Italia, Vogue Hong Kong, Condé Nast Traveller, ELLE, Tatler, Grazia, Harper’s Bazaar, The New York Times, Forbes and Variety.